LOOPED
India’s first Event Engineering™ company.
Making sure your event gets the reach it deserves on social media. In real time. Within 24 hours.
- Mumbai Tech Week got 8M+ views within 48 hours
- YourStory TechSparks got 6M+ views within 72 hours
- Inc42 Griffin got 5M+ views within 48 hours
What is Event Engineering™?
Making sure your event gets the reach it deserves on social media. This is not event production, recording or management. Regular event production records the event, makes edits and is done. Event Engineering™ starts earlier: we understand the concept, shape the panels and speakers, shape the questions, record the event and edit in real time.
What do we really do?
- Understand the concept. We start with what the event is trying to say, and who needs to hear it.
- Shape the panels and speakers. We help pick the voices and moments most likely to travel beyond the room.
- Shape the questions. Questions written for clips: sharp, quotable and built to land in seconds.
- Record the event. A crew on the ground captures every stage, plus the moments between sessions.
- Edit in real time. Our war room cuts and publishes while the event is still running.
- Create post-event edits. Recaps, highlights and speaker cuts keep the event in feeds the week after.
Content posted within 1 hour
Our live War Room puts a team of editors and content strategists at your venue. Within 1 hour of a panel ending, the best moments are cut into reels and posted while your event is still on, so you get real-time reach.
From the war room
Reels we cut and published for the events we engineer.
Full case studies
- Mumbai Tech Week 2026: 18M Instagram views, 8M+ in 48 hours and 21 videos live-edited during the event: how Mumbai Tech Week 2026 at Jio World Convention Centre was covered.
- YourStory TechSparks 2024: 6M+ organic views and 30+ reels shipped in 72 hours, edited in real time at TechSparks Bengaluru 2024, plus organic press pickup from major news outlets.
- Griffin Retreat 1.0: Three days, 75+ unicorn and soonicorn founders and a $100B+ room in Agra: 100+ content pieces that took Griffin Retreat 1.0 beyond the room.
- Global Fintech Fest: A real-time content engine for Z47’s State of the Sector Report launch at GFF 2024: same-day video edits and media assets, live while the event was on.
- Move-a-thon Mixer, Bangalore: Live coverage of Z47’s Move-a-thon Mixer in Bangalore with leaders from Agilitas, Ultrahuman and Curefit: same-day edits while conversations were fresh.
- RISE 2025 and 2026: A repeatable pre-buzz engine: the best moments from past RISE stage sessions, cut into short clips that built awareness and drove ticket sales.
- Glance AI Launch: The Glance AI by InMobi launch across Mumbai, Bengaluru and San Francisco, May 2025: live edits and same-day social assets pushed out in real time.
- PULSE 2026: Production for PULSE 2026, a healthcare summit at Jio World Convention Centre, Mumbai: two days, 100+ speakers, 20+ sessions and 2,900+ leaders.
- Inc42 Gen AI Summit: Event production and live content for the Inc42 Gen AI Summit: 600+ attendees, 50+ speakers and leaders from PhonePe, Razorpay, InMobi and Zepto.
Event Engineering™ Playbook
The checklist we use to turn one event into a week of content. Download the playbook (PDF).
Most events get wasted. Give yours the reach it deserves.
Tell us about your event.
About First Insights
Founded in 2022 by Aryan Anurag and Divye Agarwal, First Insights exists with one belief: everything happening in the world deserves reach on social media, yet the way content is made for it is broken and outdated. It applies a new-age social media lens to every industry. We operate as a group of brands, each serving a different industry with the same first-principles thinking about how audiences actually watch, share and trust content.
Our first brand, Binge Labs, is India's largest personal branding company, and our newest, Looped, is India's first Event Engineering™ company.